Blueyou: a case study on transparency
In February 2017, Blueyou announced the first dual-certified Fair Trade and Marine Stewardship Council (MSC) seafood product: canned skipjack tuna fished from the Maldives. The Maldives is square in the middle of the Indian Ocean—an area heavily fraught with fisheries management challenges. So how, and why, did Blueyou manage to improve transparency in their supply …