We sat down with experts and innovators of supply chain transparency, in seafood and beyond, to better understand the value proposition for pursuing and achieving transparency. We wanted to understand how companies are treating transparency as a business opportunity rather than an obstacle. Whether you’re a seafood retailer, distributor, supplier, or a fisher on the water, there is real, demonstrable value in striving for transparency in your work. But don’t take it from us; hear what the experts have to say in our group Q&A.
Melissa Garren, Chief Scientific Officer
Pelagic Data Systems is the creator of ultra-lightweight vessel tracking systems for boats of all sizes. Their innovative technology is completely solar-powered and affordable, and helps fishers and regulators alike collect the fishing data they value most.
Chris Brown, Senior Director Sustainable Business
Asda is a large grocer and retailer taking a leadership role in sustainability efforts in their sector. They teamed up with Sustainable Fisheries Partnership to be the first supermarket to publish comprehensive data on the fisheries that supply their stores.
Jennifer Golden, Director of Monitoring & Evaluation
The World Cocoa Foundation is an international membership organization that promotes sustainability in the cocoa sector. WCF provides cocoa farmers with the support they need to grow more quality cocoa and socially and economically strengthen their communities.
Julie Kuchepatov, Seafood Director
Founded in 1998, Fair Trade USA is the leading third-party certifier of Fair Trade goods in North America and reaches 1.7 million producers globally. In 2014, the non-profit organization adapted its proven agricultural certification model to support small-scale fisheries and shift the seafood industry toward more socially and environmentally sound practices.
There are a number of great examples, such as Del Pacifico Seafoods, which has recently achieved Fair Trade certification for a Mexican shrimp fishery they work with in the state of Sinaloa, thanks in large part to the excellent traceability they have helped to create in that supply chain. This is bringing a price premium as well as access to new markets. We’ve similarly worked with North Atlantic Seafood in Indonesia to increase monitoring of their tuna and snapper fisheries, which has helped them market their sustainably caught products. Read Melissa’s full interview >>