Sustainability

Seafood and Sustainable Protein Consumption

The purpose of this module is to help the seafood industry communicate about the value of sustainable seafood and understand the communications issues related to seafood in the broader context of the protein market. It would be impossible to provide an educational overview of this enormous issue—that isn’t our intention—but we have tried to provide …

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Trust and the value of communication

“Trust is in crisis around the world.” So concludes the 2017 Edelman Trust Barometer,[1] the annual review on institutional trust produced by the global communications marketing firm Edelman, Inc. Indeed, their latest survey results find a broad decline in the general population’s confidence in all four key institutions – business, government, NGOs, and media. The …

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Environmental Defense Fund and Walmart: a case study on transparency

Since setting up an office in Bentonville, Arkansas, in 2007, the Environmental Defense Fund (EDF) has made impressive strides with Walmart to improve the social and environmental sustainability and responsibility of their myriad supply chains. Walmart is emerging as an unlikely leader amongst large-scale brands when it comes to addressing supply chain challenges and being …

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Ocean Disclosure Project: a case study on transparency

Ocean Disclosure Project Overview (PDF) In April, 2017 the Sustainable Fisheries Partnership (SFP) announced that, through its Ocean Disclosure Project (ODP), US retailer Publix would move to publish a list of all of the fisheries from which they source seafood, as well as information on management at those fisheries, catch method, and environmental impact. As …

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Blueyou: a case study on transparency

In February 2017, Blueyou announced the first dual-certified Fair Trade and Marine Stewardship Council (MSC) seafood product: canned skipjack tuna fished from the Maldives. The Maldives is square in the middle of the Indian Ocean—an area heavily fraught with fisheries management challenges. So how, and why, did Blueyou manage to improve transparency in their supply …

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