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Trust and the value of communication

“Trust is in crisis around the world.” So concludes the 2017 Edelman Trust Barometer,[1] the annual review on institutional trust produced by the global communications marketing firm Edelman, Inc. Indeed, their latest survey results find a broad decline in the general population’s confidence in all four key institutions – business, government, NGOs, and media. The …

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Seafood and Human Health

Though estimates of human longevity before the Industrial Revolution should be viewed with caution,[1] it appears that the Knights Templar, a religious military order holding sway for nearly two centuries during the Middle Ages, lived exceptionally longer lives than their contemporaries.[2] While generally attributed to divine providence, a more recent conjecture has suggested that strict …

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Environmental Defense Fund and Walmart: a case study on transparency

Since setting up an office in Bentonville, Arkansas, in 2007, the Environmental Defense Fund (EDF) has made impressive strides with Walmart to improve the social and environmental sustainability and responsibility of their myriad supply chains. Walmart is emerging as an unlikely leader amongst large-scale brands when it comes to addressing supply chain challenges and being …

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Blueyou: a case study on transparency

In February 2017, Blueyou announced the first dual-certified Fair Trade and Marine Stewardship Council (MSC) seafood product: canned skipjack tuna fished from the Maldives. The Maldives is square in the middle of the Indian Ocean—an area heavily fraught with fisheries management challenges. So how, and why, did Blueyou manage to improve transparency in their supply …

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