Building Business Value for Sustainability

New on Speaking of Seafood

A common voice in support of responsible aquaculture






We have asked some of our conservation partners to share, in their own words, why their organization supports responsible aquaculture. There is a misconception that aquaculture is not supported by the conservation community. In fact, the conservation community does see the important role well-managed aquaculture can play in providing consumers with a healthy, low impact protein. Aquaculture also provides great economic opportunities for coastal communities and in some cases—like seaweed and shellfish—can have a restorative impact on coastal ecosystems. – Read more


Trust and communications in sustainable seafood






From the hardworking, multigenerational fisherman navigating the frigid waters of the Bering Sea to the centuries-old coastal fishing villages of New England, our romance with seafood has never ceased. But like any deep relationship, it is precious and fragile. While there may be no perfect recipe for ensuring consumer trust in seafood, what we do know is that trust is essential in maintaining the close bond between our love of seafood and the waterways from which it is sourced. It’s a love story worth telling. – Read more


Target: a case study on transparency






Different supply chains have different challenges—in seafood, the number of species and fisheries is massive; in textiles, the supply chain may start in someone’s home; and in furniture, a single chair may have a dozen sources of wood. Target has to deal with them all. In order to maintain consumer trust, Target has doubled down on their goal of achieving transparency in those supply chains. – Read more


Issues in sustainable seafood

Organizations align for responsible aquaculture

Partner organizations collaborate with video messages supporting responsible aquaculture development – View module


Trust and communications in sustainable seafood

Trust is essential in maintaining the close bond between our love of seafood and the waterways from which it is sourced. – View module


Pre-competitive collaboration in seafood

In seafood supply chains, pre-competitive collaboration has become an important tool to address critical sustainability issues in both wild-caught and aquaculture seafood. – View module


Seafood and sustainable protein consumption

Where seafood fits into the future dinner plate is very much undecided—perhaps more so than any other protein or food group. – View module


Supply chain transparency and seafood

As markets are becoming increasingly concerned with sourcing ethics, it is important to get in front of the issue and tell your story. – View module