Common voice in support of responsible aquaculture

There is a misconception that aquaculture is not supported by the conservation community. In fact, the conservation community does see the important role well-managed aquaculture can play in providing consumers with a healthy, low impact protein. Aquaculture also provides great economic opportunities for coastal communities and in some cases—like seaweed and shellfish—can have a restorative impact on coastal ecosystems. We have asked some of our conservation partners to share, in their own words, why their organization supports responsible aquaculture. We hope the videos will be helpful to industry, coastal communities and other stakeholders who are interested in supporting responsibly managed aquaculture. Read more >>

The seafood communications ladscape: opportunities and challenges

Aquaculture tourAs an industry, it is our responsibility to uphold that trust, and to share the origin stories of our fishers and communities that provide for us. Consumers not only deserve to know where their seafood came from and how it was harvested, handled and processed, they are demanding it. Certifications, increased transparency and open dialogue are just some of the ways we work to ensure this trust, but there is always more to be done. Both the health of our industry and the health of our planet depend upon it. Today more than ever, brands, NGOs and companies alike must work to understand that trust is a mandatory component of sustainability and is essential in building relationships as we talk about seafood and what it means to lead a sustainable industry. Read more >>

Corporate transparency and the seafood supply chain

If there is an industry synonymous with keeping sources secret, it would be fishing and seafood. It is also a market that survived for a long time on price and quality alone — so there were not a lot of questions in the marketplace about which to be transparent. The business model of supply-chain secrecy is being challenged by a transparent model in seafood. But perhaps the most interesting reason cited by the seafood stakeholders was not just control of the supply chain, but control of the conversation about the supply chain and seafood generally. As markets are becoming increasingly concerned with sourcing ethics, it becomes equally if not more important to get in front of the issue and tell your story to your customers and ultimately the end user. Read more >>

Seafood and sustainable protein consumption

Two men sorting clams There is growing recognition in the scientific community and in the marketplace that seafood has a better health and sustainability profile compared to other animal based proteins. How seafood positions itself in the broader protein market, and how the seafood industry can communicate responsibly about seafood in the broader context, will have significant implications for seafood and the sustainability of food production. Read more >>

Pre-competitive collaboration in seafood

Fishermen with nets in canoesIn seafood supply chains, pre-competitive collaboration has become an important tool to address critical sustainability issues in both wild-caught and aquaculture seafood.

Pre-competitive strategies are approaches that businesses take to address systemic problems with the delivery of goods and services. It is a business strategy that is often applied when competition for limited resources impacts business more than the competition for customers—if you don’t have the resources to produce a product, there will not be any consumers to compete for.  Read more >>

 

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