Building Business Value for Sustainability

New on Speaking of Seafood

Trust and communications in sustainable seafood

Oyster farm - employee doing a demo in front of visitors on a boatFrom the hardworking, multigenerational fisherman navigating the frigid waters of the Bering Sea to the centuries-old coastal fishing villages of New England, our romance with seafood has never ceased. But like any deep relationship, it is precious and fragile. While there may be no perfect recipe for ensuring consumer trust in seafood, what we do know is that trust is essential in maintaining the close bond between our love of seafood and the waterways from which it is sourced. It’s a love story worth telling.



Target: a case study on transparency

Fishing ship in a dark seaDifferent supply chains have different challenges—in seafood, the number of species and fisheries is massive; in textiles, the supply chain may start in someone’s home; and in furniture, a single chair may have a dozen sources of wood. Target has to deal with them all. In order to maintain consumer trust, Target has doubled down on their goal of achieving transparency in those supply chains.


Panel interview with transparency experts

Fishermen installing a data monitor on a small fishing canoe in asiaSeafood supply chains are complex, and traditionally shrouded in secrecy. Many industries have walked the path toward greater traceability and transparency to the benefit of their resource and to the consumer. We brought together experts from seafood and beyond to share learnings, challenges and opportunities when working to affect greater transparency in the marketplace.


Issues in sustainable seafood

Trust and communications in sustainable seafood

Trust is essential in maintaining the close bond between our love of seafood and the waterways from which it is sourced.

Thumbnail - asian fisher in canoePre-competitive collaboration in seafood

In seafood supply chains, pre-competitive collaboration has become an important tool to address critical sustainability issues in both wild-caught and aquaculture seafood.

Seafood in small appetizer cupsSeafood and sustainable protein consumption

Where seafood fits into the future dinner plate is very much undecided—perhaps more so than any other protein or food group.

Supply chain transparency and seafood

As markets are becoming increasingly concerned with sourcing ethics, it is important to get in front of the issue and tell your story.

More resources

Leadership profiles

Learn what seafood supply chain leaders are doing to build sustainability and build business value for their engagement.

Science you can use

Short reviews of recent research with valuable insights for business leaders making sustainability decisions for the future.

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